Partners Date:
Our Strategy

2011 Advertising Campaign

Finger Lakes Wine Country 2011 Advertisements

The target market for Finger Lakes Wine Country visitation is women aged 35-54 living within a five hour drive of the region.  Our print, TV, radio, and digital/online campaign focuses on Western New York, Northern/Central Pennsylvania, and Northern New Jesery.  We broaden the reach of the brand through the use of geo-targeted Facebook and Google ads.  Finally, media relations is used to expand the FLWC message nationally.  Our tag line is:  "See the beauty, feel the history, taste the wine" with the emphasis on FLWC being an affordable, drive destination.  Have you noticed our sign-post logo with the line, "just down the road"?

The 2011 Media Buy Includes:

TELEVISION
New Jersey: News 12  |  Buffalo: YNN

RADIO
Buffalo: WYRK, WJYE  |  Scranton/Wilkes-Barre: WGGY, WKRZ, WILK

 

AAA (Print & Digital)
Buffalo/Rochester/Syracuse: AAA Member Connections | Metro New York: AAA Car & Travel  | New Jersey: AAA Traveler

Wine Enthusiast (Print)
Full page ad in the April issue

Digital
Geo & Demo targeted ads on digital ad networks including: 24/7 Real Media, Adblade, Jumptap, ValueClick.
Geo & Demo targeted ads on sites including: AccuWeather.com, USAToday.com, WineMag.com (Wine Enthusiast)
Geo & Demo targeted ads on: Google, Yahoo!, Bing, and Facebook
Ads also on DemocratAndChronicle.com and FingerLakesWine.com



 

PRINT ADVERTISEMENTS WITH DIGITAL ADDED VALUE

*Click on image to view larger

AAA Member Connections, Spring 2011 - (Buffalo/Rochester/Syracuse - Circ: 575,000)