Partners Date:
Our Strategy

2010 Advertising Campaign

 

Finger Lakes Wine Country 2010 Advertisements
*The target market for Finger Lakes Wine Country visitation is women aged 35-54 living within a five hour drive of the region.  Our print, TV, radio, and digital/online campaign focuses on Western New York, Northern/Central Pennsylvania, and Northern New Jesery.  We use Facebook and Google ads to broaden the markets into metro New York, Ohio, Connecticut, all of Pennsylvania, and all of New Jersey.  Finally, media relations is used to expand the FLWC message nationally.  Our 2010 media buy spend including creative costs was nearly $375,000.  Our tag line is:  "See the beauty, feel the history, taste the wine" with the emphasis on FLWC being an affordable, drive destination.  Have you noticed our sign-post logo with the line, "just down the road"?

 

PRINT ADVERTISEMENTS WITH DIGITAL ADDED VALUE

*Click on image to view larger

Budget Travel, September 2010 (1/2 Page + FLWC advertorial.  Northeast distribution)

 

AAA Car & Travel (Metro New York)
Circulation:
Print - 940,000 | Digital - 970,000

PRINT                                            DIGITAL/ONLINE
1/4 Page - May                              2 Page Spread - June  &  Added Value Tile - June
                                       
*Cooperative advertising partners in two page digital spread: Glenora Wine Cellars, Prejean Winery, Seneca Lake Wine Trail, Dr. Frank Vinifera Wine Cellars, The Corning Museum of Glass, Corning & the Finger Lakes, Watkins Glen International, Cayuga Wine Trail, Watkins Glen Harbor Hotel, Finger Lakes Hotels, and Hazlitt 1852 Vineyards.

AAA Traveler (New Jersey)
Circulation: 225,000


PRINT                                             DIGITAL/ONLINE
1/4 page - June                            Added Value Tile      
                         
 

 AAA World (Mid-Atlantic, Central PA)
Circulation:
Print - 500,000 | Digital/Online - 600,000


PRINT                                             DIGITAL/ONLINE
1/2 Page - May/June                       1/6 Page Ad - April/May/June eNewsletters
              

AAA Going Places (Western New York)

Circulation: Print - 600,000 | Digital/Online- 600,000 

 

PRINT                                             DIGITAL/ONLINE
Full Page + 1/3 Page - May/June     1/6 Page in Travel Section - July/August
                
*cooperative partners in 1 1/3 page ad: Glenora Wine Cellars, Prejean Winery, Seneca Lake Wine Trail, Rockwell Museum of Western Art, Cayuga Wine Trail, The Corning Museum of Glass, and Hazlitt 1852 Vineyards.


DIGITAL/ONLINE ADVERTISEMENTS

AllRecipes.com | Site Traffic (by month) Total Page Views: 162,236,000 (10.6 million unique visits)

iVillage.com | Site Traffic (by month) Total Page Views: 180,197,000 (15.5 million unique visits)

Local Time Axcess | Site Traffic (by month) Total Page Views: 737,607,000 (26.3 million unique visits)

Women Premium Ad Network |click here to see a full list of Web sites this includes


Finger Lakes Wine Country Ads

Summer (May/June) *Click here to view campaign
(Rotating Flash - 160X600 | 728X90 | 300X250)


         

Late Summer (July/August) *Click here to view campaign
(Rotating Flash - 160X600 | 728X90 | 300X250)

        

Finger Lakes Wine Country Partner Cooperative Advertisements
*Click on image to view larger

(Rotating Flash 300X250)

 

 Seneca Lake Wine Trail

 Hazlitt 1852 Vineyards

Corning Museum of Glass

 Cayuga Wine Trail    

Rockwell Museum of Western Art
Prejean Winery

 Glenora Wine Cellars

Steuben County CVB

 Watkins Glen Harbor Hotel

 Watkins Glen International

 Finger Lakes Hotels

Dr. Frank Vinifera Wine Cellars

 


                                                                                                          
FingerLakesWine.com

(Rotating Flash - 300X600 | 728X90 | 728X90 | 300X250)

Summer (May/June)  - *Click here to view campaign

            

Late Summer (July/August)  - Click here to view larger

(Rotating Flash - 300X600 | 728X90 | 728X90 | 300X250)

            

Fall (September/October)  - Click here to view larger

(Rotating Flash - 300X600 | 728X90 | 728X90 | 300X250)

            

Finger Lakes Wine Country Partner Cooperative Advertisements

(300X250)

*Click here to view full report

 

 Seneca Lake Wine Trail

 Hazlitt 1852 Vineyards

Corning Museum of Glass

 Cayuga Wine Trail    

Rockwell Museum of Western Art
Prejean Winery

 Watkins Glen International



 
Hammondsport

Dr. Frank Vinifera Wine Cellars

Glenora Wine Cellars
*still to come*
 Finger Lakes Hotels
*still to come*
Watkins Glen Harbor Hotel
*still to come*

 

 

Facebook Advertisements
*Geo and demo-targeted.

 

 

 

 

Google Advertisements
*Geo-targeted.

 

 


 

billboard advertisements

MARKET:  Northern Pennsylvania along I-81 in Dunmore and Plains & I-86 entering Finger Lakes Wine Country
COVERAGE:  DEC counts of 48,911 and 36,302 during May and June.


*click to view larger

 

I-81 Northbound (Dunmore)
click to view larger
I-81 Southbound (Plains)
click to view larger
I-86 Westbound (ELM)

    
 

 

radio advertisements



MARKETS: Buffalo, NY & Scranton/Wilkes Barre, PA
RADIO STATIONS: Buffalo: WYRK, WJYE, WTSS | Scranton/Wilkes Barre: WGGY, WKRZ, WILK
COVERAGE: Top radio stations in each market for women ages 35-54
372 ads over the course of 12 weeks, April 19-July 11, 2010.
60 second ads with 30 second general Finger Lakes Wine Country message and 30 second partner advertising.
*Click to listen

The Corning Museum of Glass
Rockwell Museum of Western Art
Seneca Lake Wine Trail
Cayuga Wine Trail
Prejean Winery
Hazlitt 1852 Vineyards
Glenora Wine Cellars
End of Summer Fall Preview




Television advertisements

 

Television Commercial 
MARKET: Northern/Central New Jersey
TV STATION: News 12
COVERAGE: 1.866 Million Households
372 ads over the course of 12 weeks, April 19-July 11, 2010.
30 second ad.

Watch the Finger Lakes Wine Country TV Commercial

News Sponsorship Billboards

MARKET: Northern/Central New Jersey
TV STATION: News 12
COVERAGE: 1.866 Million Households
10 second intro news billboards.

*Click to watch

Cayuga Wine Trail
Seneca Lake Wine Trail
Rockwell Museum of Western Art
The Corning Museum of Glass
Prejean Winery
Hazlitt 1852 Vineyards