Finger Lakes Wine Country 2011 Advertisements
The target market for Finger Lakes Wine Country visitation is women aged 35-54 living within a five hour drive of the region. Our print, TV, radio, and digital/online campaign focuses on Western New York, Northern/Central Pennsylvania, and Northern New Jesery. We broaden the reach of the brand through the use of geo-targeted Facebook and Google ads. Finally, media relations is used to expand the FLWC message nationally. Our tag line is: "See the beauty, feel the history, taste the wine" with the emphasis on FLWC being an affordable, drive destination. Have you noticed our sign-post logo with the line, "just down the road"?
The 2011 Media Buy Includes:
New Jersey: News 12 | Buffalo: YNN
Buffalo: WYRK, WJYE | Scranton/Wilkes-Barre: WGGY, WKRZ, WILK
AAA (Print & Digital)
Buffalo/Rochester/Syracuse: AAA Member Connections | Metro New York: AAA Car & Travel | New Jersey: AAA Traveler
Wine Enthusiast (Print)
Full page ad in the April issue
Geo & Demo targeted ads on digital ad networks including: 24/7 Real Media, Adblade, Jumptap, ValueClick.
Geo & Demo targeted ads on sites including: AccuWeather.com, USAToday.com, WineMag.com (Wine Enthusiast)
Geo & Demo targeted ads on: Google, Yahoo!, Bing, and Facebook
Ads also on DemocratAndChronicle.com and FingerLakesWine.com
PRINT ADVERTISEMENTS WITH DIGITAL ADDED VALUE
*Click on image to view larger
AAA Member Connections, Spring 2011 - (Buffalo/Rochester/Syracuse - Circ: 575,000)